CONTENT STRATEGY & AUDIENCE GROWTH · 2026
I applied product thinking to NextPitch's content strategy: understanding the audience, testing creative ideas, analyzing performance, and using those insights to guide future content.
148K
Combined Instagram + TikTok views
TikTok Sep 22–Oct 19 · Instagram Sep 20–Oct 19, 2026
+412.5%
TikTok net follower growth versus the prior reporting period
THE PROCESS
Identify a specific audience, the problem or interest that matters to them, and the value the content should deliver.
Create a video around a clear promise, using relevant baseball or softball footage, stories, and insights.
Evaluate attention, watch depth, shares, saves, follows, and differences between Instagram and TikTok.
Use the evidence to decide whether to keep, iterate, explore, or retire a creative approach.
EXAMPLE CREATIVES
Performance from an earlier video helped identify an opportunity to make the subject and viewer payoff clearer in subsequent content.
Earlier Creative · NP-038
Published: October 12, 2026
The opening was provocative, but viewers had to interpret what 'cute' meant before understanding the pitching advice.
Later Creative · NP-042
Published: October 18, 2026
I moved toward a more recognizable instructional subject, supported by real Division I softball footage and visual explanation.
WHAT I LEARNED
A strong opening creates curiosity, but viewers also need to understand what the content promises to deliver.
